American Family Care

NATIONAL FLU PREVENTION WEEK

A week-long, yearly campaign that brings awareness and aims to produce a proactive response to flu prevention and treatment.

In 2018, AFC and their new Chief Medical Officer, Dr. Benjamin Barlow (physician for the White House Medical Unit, where he has treated U.S. Presidents – George W. Bush, Barack Obama, and Donald Trump) brought an interactive digital and print campaign centered around flu facts and fictions.

Contributions include concepting, strategy, implementation (direction, shooting, design, animation, editing, and post-production of all content, strategy of all of AFC’s social content on Facebook/Instagram during the campaign), pitching, and placement of ads on Facebook/Instagram.

Examples:

ALWAYS ON

A campaign that goes beyond programmatic advertising and continuously pushes, tests, and improves upon content for 1:1 real-world and digital audience matches for American Family Care.

Contributions include concepting, strategy, implementation (direction, storyboarding, layouts, character development, animation, editing, and post-production of video and animated content), pitching, ad optimization, and placement on Facebook/Instagram and the Google Marketing Platform.

Examples: